PLAY Radio

Overview

PLAY Radio began as an idea. Before the station had a logo, a colour palette or a single piece of branded material, we worked on shaping how it would look, feel and express itself. Our role was to turn that starting point into a complete identity, giving PLAY a distinct personality from the very beginning.

We developed the brand from the ground up: the logo and its variations, colors, fonts, visual language and brand personality. Each element was considered as part of one system, with bold typography, vivid colour and expressive imagery creating a recognisable presence across every application.

That identity extended into artist posters, radio-show graphics, social media, digital assets and company materials. From the smallest profile icon to a full campaign visual, the aim was to make every piece feel unmistakably PLAY while leaving room for different artists, programmes and voices.

“Always Making Noise” brings that personality into focus: confident, energetic and expressive. Together, these elements gave the station a coherent foundation to launch with and a visual language it could continue to build on.