Yosso: Brand Identity

Overview

Yosso is a first-of-its-kind digital platform in Stockholm, Sweden, created for the world of home renovation and construction. The platform brings homeowners, builders and contractors into one clear digital experience, making the process of building, renovating and creating a home feel more connected and accessible.

We built Yosso’s brand identity and personality from scratch, defining its strategic position, tone of voice, visual language, logo, typography, color system and digital expression. A central strategic objective was to pay tribute to builders, contractors and construction workers: the people who turn plans into places and build our dreams. Their craft and contribution became an essential part of how the brand speaks and presents itself.